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Magento 2 SEO Extension Guide - Webkul


Introduction of Magento 2 SEO extension

In this Magento 2 SEO extension guide, we will discuss various search engine optimization tools to optimize technical SEO as well as on-page optimization concepts.

Now have a look at how Magento 2 SEO extension is useful for us.

Is Magento 2 good for SEO?

Magento 2 (Adobe Commerce Cloud) SEO extension is one of the promising extensions for SEO. Even if you are not using any extension then it is fine. 

You don’t need any extensions for Magento 2 SEO. 

Various tools are required for good SEO, that are already available in Magento 2 core. Example

  • SEF URLs are search-friendly URLs.
  • XML Sitemap
  • Inbuilt Google Analytics
  • Better Media Manager – Good for image SEO like “ALT” tag
  •  Canonical URLs
  • All Meta Information – Meta Title and Meta Description
  • Inbuilt “Search term” – You can get inside the search team and optimize your website for the same.
  • URL redirect management for various redirections e.g 301 redirect
  • A good Wysiwyg editor – for the Product page and CMS page for on-page content optimization 
  • Page speed – which is critical for the recently launched Google page experience and core web vitals update in July 2021. 
  • Free SEO Tools for Magento 2 SEO 
  • The admin can enable or disable automatic sitemap generation.

Along with inbuilt SEO features, there are various freely available SEO tools 

Google Search Console

Previously known as Google Webmaster, it is all one tool for all SEO-related information. 

Merchants can get all the crawl status, 404 errors, page index status, and any manual action or security action as well. 

Google Analytics

This is by far the most important tool for Magento 2 SEO. Merchants can get information about bounce rate, CTR, real-time status, clicks, and page impressions. 

Web. dev and lighthouse measurement 

Web. dev is an excellent place for all website-related information including the latest web tech like PWA & core web vitals. 

It also provides tools to check your website’s overall performance and health.

With all the above information, you don’t need any 3rd party SEO tools. 

You just need a better SEO audit report for your website. We also provide the free SEO audit report for the websites

When do you need an SEO extension?

Although the above information is enough for search engine optimization. But Still, a few more improvements are good to have e.g. schema markup, open graph markups, etc. 

About: Magento 2 (Adobe Commerce) SEO extension

Magento 2 SEO extension provides various tools and options for improving the SEO of your online store.

Magento 2 SEO extension helps you to display rich snippets for products, categories, and CMS pages.

You can add content for the Facebook Open Graph and Twitter Cards, which allow customers to share the product on Facebook and Twitter.

SEO Meter is also included which shows suggestions to improve the SEO further.

Highlighted Features – SEO Extension

  • Generate category and product-wise sitemap XML.
  • Show rich snippets for categories, products, and CMS pages.
  • Multiple rich snippet options are available for products and CMS pages.
  • View the product SEO meter with suggestions to improve.
  • View SEO meter is also available for CMS pages and category pages.
  • Set focus keywords in products, categories, and CMS pages.
  • Create a Facebook open graph and Twitter cards for products.
  • View Facebook and Twitter snippet previews in product create form.
  • Show Facebook and Twitter sharing icons on the product page.
  • Customers can share any product with their friends and followers.
  • The admin can receive a 404 error log notification through the mail with the user's IP and URL.
  • The admin can update the crawler disallow on particular pages or routes.
  • Update the Generated sitemap whenever the admin saves products or categories.
  • The admin can add the HTML sitemap feature on the front end.
  • View SERP snippet preview for desktop and mobile view.
  • Ping popular search engines within your admin account.
  • View ping success or error log within the admin configuration.
  • Set auto ping for each product update or create it to your desired search engine.
  • Ping a specific URL within your Magento admin configuration.
  • The module source code is 100% open for customization.
  • Supports multiple languages and translations.
  • Magento 2 SEO Extension works with multi-store.
  • Mass delete 404 URLs from admin.
  • Bing Site verification option in admin.
  • Submit single URLs or Mass URLs to Bing through Bing submit APIs.
  • This module supports hreflang attribute which tells Google which language you are using on a specific page.
  • The extension is compatible with the Hyva Theme.


Originally Published: https://webkul.com/blog/magento-2-seo-extention/

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